Blair Swezey, Principal Policy Advisor, National Renewable Energy Laboratory

"Survey the Green Power Market -- Opportunities and Strategies"

Mark Kapner, P.E., Senior Strategy Planner, Austin Energy

"The Benefits of Green Power to Customers, Suppliers and the Community"

Benchmark Against  9 Industry Case Studies

• Austin Energy
  Develops the #1 green power program in the country for 2 years running

• City of Palo Alto Utilities
  Achieves more than 10% participation rate within 2 years of launching its program

• Enel North America
  Explores the complex and evolving REC market from the perspective of a renewable energy generator

• Evolution Markets
  Matches buyers and sellers quickly to establish a renewable energy certificate clearing price

• Oklahoma Gas and Electric
  Exceeds initial expectation with their wind program by 300% in the first 120 days

• Pacific Gas & Electric Company
  Reviews the current customer/stakeholder process for creating potential green pricing options

• Sacramento Municipal Utility District
  Experiences significant growth by using an inbound call center in addition to traditional marketing vehicles

• Tennessee Valley Authority
  Implements a robust green power supply through 158 distributors in 7 states

AND

3 Phases Energy
Explains the pros and cons of partnering with green power service providers

PLUS! Hear a Panel Discussion
"Promote a Regulatory Environment to Grow the Renewable Energy Credit Market"