11/28/2005

Source: LOHAS Weekly Newsletter

Author: BizJournals

A recent study shows more employers are providing insurance coverage for alternative medicine. About 36 percent of Americans 18 years and older use some form of alternative medicine, according to the National Center for Complementary and Alternative Medicine.

A survey released by the Kaiser Family Foundation/Health Research & Educational Trust shows that the percentage of employers offering coverage for acupuncture jumped from 33 percent in 2002 to 47 percent in 2004. The percentage rose for chiropractic benefits as well, increasing to 87 percent in 2004 versus 79 percent two years earlier.

In many cases, however, finding insurance coverage remains a challenge.

Dr. Steven Weiniger of Conyers Chiropractic LLC points out that many treatments and services still are not covered.

"Most insurance companies have some chiropractic benefits," he said. "They usually only cover acute care. Massage is normally not covered by insurance."

"There are situations where acupuncture is covered as an alternative anesthesia for some procedures, said Aetna Inc. spokesman Walt Cherniak, who said his company also covers a lot of chiropractic therapies.

In addition, Aetna's Natural Alternatives program gives its members discounts from participating professionals for chiropractic manipulation, acupuncture therapy, massage therapy and nutritional counseling. It also offers programs for vitamins and natural health products like aromatherapy.

Blue Cross and Blue Shield of Georgia Inc. provides chiropractic benefits with many plans, according to Patty Trippe, senior product consultant. In addition, it offers members a discount program called HealthyExtensions for alternative therapies such as acupuncture, massage therapy and chiropractic (for members that don't have the benefit). The program also includes discounts for things like nutritional supplements, weight loss centers and fitness clubs.