Hollywood Goes Organic
November 15, 2004 — By Straus Communications
American Music Awards celebrities receive first-ever organic gift bags
Los Angeles (November 14, 2004) – Tonight, for the first time ever,
celebrities will score – in addition to pricey jewelry and gadgets – a gift
bag of organic items, backstage at the 32nd annual American Music Awards being
held at the Shrine Auditorium.
Eighty presenters and award winners – including Usher, Pamela Anderson, Sheryl
Crow, Serena Williams, Clay Aiken, Lenny Kravitz, Jessica Simpson and Billy Idol
– will receive organic goodies including personal lubricant, deodorant,
chocolate, roses and coffee.
“Entertainers are increasingly vocalizing their concern for environmental
issues,” said Michael Straus, president of San Francisco-based Straus
Communications that specializes in promoting organic products and environmental
issues. “This is a just small expression of our thanks for their critical
support.”
“The demand and popularity for organic products is skyrocketing and going very
mainstream,” said Michael Martin of Music Matters, the environmental
entertainment promoter responsible for the Dave Matthews Band One Sweet Whirled
concert tour.
The gift bags will include: Nude™ Organic Personal Lubricant, Kettle™ Brand
Organic Potato Chips, Annie’s Homegrown Organic Macaroni and Cheese, Benedetta®
“Fresh” Aromatherapeutics Organic Deodorant, CLIF® and LUNA® bars, Taylor
Maid Farms Organic, Fair Trade Coffee, Organic Bouquet Gift Certificates for
Organic Roses, Zhena’s Gypsy Tea Organic, Fair Trade Tea, Dagoba® Organic
Chocolate, Straus Family Creamery coupons for Organic Ice Cream and Organic
European Style Butter, and a Patagonia® Beneficial T’s Organically Grown
Cotton Tote Bag.
Gift Bags Media Contacts: